KorPortal as SaaS.

'Softline Cloud Services announces a new opportunity to acquire a corporate portal DeskWork - as a ' cloud ' applications '.

This is the first phase of the press release Softline, which after a slight redobrabotki transformed into the news published on the website PC Week (. http://www. pcweek. ru / ecm / article / detail. php? ID = 125411. ).

In general, the manifestation of such products in the form SaaS - it is quite estvennenno. They are there and the road (in the positive sense).
Recall that recently and '1 C: Bitrix ' announced the launch of a promotion KorPortala in SaaS (. http://cloudclub-ru. blogspot. com/2010/09/saas-1c. html. ).

By the way, the Forum PC Week has started an interesting discussion about aktulnosti SaaS- applications ( just as the development of publications on DeskWork), here:. http://www. pcweek. ru/ecm/forum/forum44/topic4226 /.

Of ' relevance ' let the conversation continue there, but here I want to touch on another issue: the marketing promotion of SaaS.

I am not an expert in the field of promotion. Although it seems that IT journalists in many ways doing exactly that, but it is fundamentally wrong.
So here is the opinion of an amateur.


I understand that fundamennom successful product on the market is the demand. And demand is basically determined the needs of the buyer. Advertising and other efforts to promote secondary. Yet also important.

So that's me in this regard, the press release ...
Surprised by the fact that it seems to me like an episode - it's a good opportunity for the ' promotion ' and variants of the product and SaaS.

But the company took advantage of it only as a phrase contained in the early. There are a couple of paragraphs, but to the news have nothing to do - a standard template on the virtues of SaaS.

I have to this news, as the reader, nothing meaningful can not understand (I 'm not talking about some of the problems of design company plan, http://ecmclub. blogspot. com/2010/09/blog-post_21. html).

Such news can afford to write Microsoft - the release of Office 2010, for example. Everyone knows what the office and ' what it eats '. But MS does not allow - yet even in the press release says something about the product.

Of course, now in the press release you can not repeat the already written ( though it is known that people do not walk on lyubyt links ) and a link to the site.
Reference is, I went on it. Entangled in the understanding of even more (the fact that little aware of this product, and some time ago, even a little discussed it here: http://www. pcweek. ru/ecm/forum/forum44/topic4192 /).
For example, I got confused with the versions of the product. And do not understand - who is the author -developer.
and m. Dr..

While, however, possible, all those press releases and Web sites do not really want to promote products?.
And why should they then write -do?.